VG Visie’s Vision for 2025 and Beyond

VG Visie is a Dutch platform dedicated to real estate and urban development, featuring articles, podcasts, and videos that highlight personal stories in this field. Young Media and VG Visie have a long-standing partnership that has achieved impressive results across various projects. As we look at 2025, we are continuing strong, with new projects and ambitions on the horizon. We interviewed Erwin Asselman, the owner of VG Visie, to gain insights about the year that passed, his expectations, goals, challenges, and the company’s future in 2025.

OVERCOMING CHALLENGES & KEY ACHIEVEMENTS
When asked about the previous year Erwin mentions the challenges of the market and the perseverance of the company. In 2024, the company’s main challenge was the market downturn and project delays impacting client spending. “Sometimes the market dips, but we focused on maintaining high-quality content,” Erwin remarked. The company adjusted by introducing new initiatives and forging stronger relationships with major industry players, ensuring that setbacks were countered with proactive solutions. Specifically, VG Visie Daily is a major achievement, highlighting its ability to balance commercial and independent content. This shift reinforced its reputation as a trusted media house, not just a platform for advertisements.

EXPANDING REACH IN 2025
In 2025, VG Visie aims to expand its storytelling initiatives, particularly in urban development. Erwin shared that they plan to increase their coverage from five cities to fifteen, providing more comprehensive insights into how the governments and private entities collaborate to address real estate challenges. Erwin is especially excited about VG Visie’s presence at the real estate fair, Provada “So the whole market, I think 25,000 people, come to the real estate fair and see that VG Visie is a reliable partner that creates very good content and is very good at telling the stories of cities, about the way we work and how people live in cities.” Their strategy is to include high-profile interviews with decision makers, including government representatives, to offer valuable perspectives on urban development trends.

PARTNERSHIP WITH YOUNG MEDIA & FUTURE PROSPECTS
Young Media’s structured approach to administrative and operational management has created a strong foundation for VG Visie. Erwin highlighted that their well-organized back office and efficient invoicing systems allow them to focus on expanding their team, particularly in sales. With streamlined processes in place, the company is now in a position to scale up its operations. As part of their long-term vision, VG Visie is committed to ensuring that their publications maintain and enhance their credibility. “ The biggest challenge is ensuring that our content reaches the right audience and generates engagement. High-quality exposure is key,”  Erwin said. To achieve this, VG Visie is focusing on media outreach, refining their sales strategies, and consistently improving content presentation.

Erwin emphasized that the key to success is adhering to a strict timetable, meeting deadlines and maintaining momentum in their expansion plans. To sustain that, VG Visie is investing in constant communication and collaboration with Young Media. Erwin explains: “It’s always a matter of working together and keeping each other posted. So if we continue doing that, be very involved with everything, that’s the key to success. So it’s still all about passion, heart, doing the things you love to do.”

THE ROAD AHEAD: A VISION FOR 2025
With a clear vision and a strong foundation VG Visie, is ready for a successful 2025. By staying adaptable, focusing on quality, and fostering collaboration, they aim to solidify their position as a leader in real estate media.  The partnership between VG Visie and Young Media is built on shared goals and a passion for storytelling, ensuring both companies can thrive together while delivering impactful narratives that resonate with clients and audiences alike. Their journey demonstrates that resilience, innovation, and strategic partnerships are essential in navigating market challenges and seizing future opportunities.